What is Search Engine Optimization???

SEO or Search Engine Optimization is the term much used in the internet world. This is  a very popular term among the netizens. One must follow some basic rules and tactics to make one’s blogs or websites popular among the internet users. Search engines maintain various criteria while crawling and indexing websites. SEO basics are to follow strictly to draw more and more audiences to the websites.

Website page titles should be unique and accurate. Using description meta tags is a good task in SEO. Website structure must be improved to optimize it. The structure of the URLs must be easy for the audiences to read and understand because too much long and abstruse URLs may confuse them. The URLs must be easily read and understood so that the visitors may find some good information there. The site’s navigation system will have to be easier.

To optimize the content of the website, there must remain quality content and services there. Better anchor texts are greatly needed to optimize the site. Images of the site must be used carefully. The heading tags are also important to attract the visitors.

Dealing with the crawlers is an important thing to optimize one’s site. The effective use of robots.txt is of great use in optimizing websites.

One must optimize one’s website in the proper ways to get the targeted audiences. Using free webmaster tools is always a good thing.

To familiarize the topic of a particular webpage, a title tag can help both the users and the search engines. Generally, in an html document, the title tag is laid within the head tag. Creating a unique title for each page of the site is a good practice. In search engine results, the contents of the page titles are shown visibly, and so the audiences are greatly influenced by this. Thus, the audiences can know about the contents of the pages with the help of the page titles.